The Newegg Newsletter emails are perhaps the only kind of spam that I like to receive. Believe it or not, I actually look forward to looking through each one to seek out the good deals and keep tabs on the world of electronics. But lately they’re starting to bore me.

As I began to read the latest one they sent out (just now), it occurred to me that, my my, they’re all the same. I’m noticing patterns in what goes where, and the type of items they favor. In my account settings they describe these emails as “Weekly savings on Newegg’s hottest products,” “The latest updates on hot new product releases and 24-hour sales,” and “Sweepstakes and giveaways from top brands.” People go to Newegg to buy computer parts. Perfectly accurate. But check it out — the “hot new products” and “top brands” don’t seem to change very often.

The Intel Processor from the Latest Line-up

Without fail, I always see whatever Intel’s pushing at the time. Core 2 Duo, Core 2 Quad, iThis, iThat, and now the Sandy Bridges. Next up, Ivy Bridge takes center stage. I think this trend has to do with CPU reliability. How many times in your life have you had a bad CPU? By their nature, CPUs tend not to fail, and as a result, 92% of all reviewers on Newegg give it 5-stars. What a solid $320 that is, eh? Stick that sucka’ right on center stage!

The Asus/Acer Run-of-the-mill Monitor

Asus and Acer seem to make the most popular monitors on Newegg. Without fail, I see one either in the spotlight or in the product grid. Personally, I think they’re fine monitors, but if you’re a designer, I’d say you want to look for an IPS panel that doesn’t cost $150. I have seen my share of these types of monitors and they always look extremely saturated and bright. Crowd-pleasers, no doubt, just be careful if you want to be part of the crowd.

 The Dirt Cheap G.Skill Memory

Seriously, people just love the price of G.Skill memory. Rightly so, but I’d bet many aren’t particularly fond of the ugly heatsinks. The Newegg email department still clings to these memory units every time. From what I’ve heard, you get what you pay for. More than once I’ve been recommended to stay away from G.Skill memory and spend a little more for something that’s going to last. Crucial, Corsair, Mushkin, and Kingston are all better options.

Back on the topic though, I think Newegg could make these emails vastly more interesting by diversifying them, or adding a new type of newsletter that showcases unpopular items of quality rather than those that customers can’t get enough of. There is a difference between popularity and quality. For example, I never see a rack-mountable computer case or full size headphones (even though I do see a pair on the homepage a lot). What about nicer monitors or decent memory? I use Newegg as a tool to determine item quality and a place to avoid retail price, and I think these promotional emails could cater to that need a lot better.